Case Study Overview
Creating an emotional point of difference in a mercilessly competitive digital space
Four and a half years ago, Lab, then Lab Lateral, were originally a technical company and, having partnered on a project together before with a previous company, they brought us in to lead the studio in which they could nurture a more creative offering. The brand over the next four years evolved, developing a personality at each growth step. About three years ago we introduced a brand focus - of creating A Better Experience. A Better Experience for our clients through our consultancy, their customers through our products and each other through our culture. All we had to do then was work out HOW to create this Better Experience...
Key Services
Key Services
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Brand strategy
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Brand positioning & propositioning
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Visual & Verbal Identity
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User Experience
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Video Content Campaign
Key Results
Growth statistic
Growth statistic
Growth statistic
"Understood have been the quiet force behind our brand’s evolution - helping define what we stand for and how we communicate it. Their input has directly supported our growth - securing investment, attracting clients, and building a culture that scales. They've been a trusted partner for over 6 years and we’ll continue to seek their excellent advice and hopefully work together for many 
years to come!"
