Founder Creative Director
Understood.

 

Understood are a team of highly talented freelancers who combine psychology, creative copywriting and evocative design to create engaging brands & compelling digital experiences. Bringing together the perfect mix of empathisers, verbalisers and visualisers, Understood craft brand communication that is emotively personal, elegantly delivered and beautifully presented.

APRIL 2017  (CURRENT ROLE)

Creative Director
Lab

Lab is an award-winning digital agency committed to creating A Better Experience™ for its clients, for their customers and for each other. With offices in London, Surrey, Croatia and South Africa, Lab is able to meet the needs of clients across the globe. Lab specialises in digital services across strategy, consultancy, design, development and neuromarketing - putting human understanding at the heart of what they do. Lab’s work with top brands, including The Guardian, Sage Pay and Reed Learning has earned the agency numerous national awards and recognition as one of the top independent digital agencies in the country.

APRIL 2013  |  APRIL 2017  (4 YEARS)

Digital Design Lead
Media 10

Media 10 Ltd is a multi-award winning events and publishing company, creating and organising innovative and stylish consumer and trade events both domestically and internationally, including; Grand Designs Live, the Ideal Home Show and Design Shanghai. As publishing leaders of International architectural and design magazines such Icon and OnOffice, and consumer publications including Gurgle and Good Homes, we’re one the most successful media companies in the UK.

APRIL 2011  |  APRIL 2013  (2 YEARS)

Recent Experience

Other Experience & Education

Visualise

Verbal Identity, Messaging & IA
 

Through user research & persona modelling together we'll uncover your audience's deep emotional motivations and use this insight to form an empathetic art direction.

Empathise

Research, Consulting & Strategy
 

Through user research & persona modelling together we'll uncover your audience's deep emotional motivations and use this insight to form an empathetic art direction.

Tom O'Connor, Creative Director

Verbal Identity, Messaging & IA
 

Through user research & persona modelling together we'll uncover your audience's deep emotional motivations and use this insight to form an empathetic art direction.